Here's a sample blog post on the topic:
The demand for is a clear indicator that the digital media landscape is shifting. Audiences are no longer satisfied with "good enough" quality; they want the highest possible immersion that modern technology allows. Whether for the clarity of 1080p or the lifelike motion of 60fps, the "better" version is now the standard for the premium viewing experience. xevbellringermysonstouch1080p60fps better
H.264 (broad compatibility)