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India is a musical nation, but the way listeners consume music has changed radically. The era of the flashy music video on VH1 or MTV has ended. Today, music is driven by the algorithm of Spotify, Apple Music, and the homegrown giant, JioSaavn. Other High-Anticipation Films (starring Shah Rukh Khan), and
Having the largest youth population on earth, the most affordable data rates, and a diaspora that craves home, India is no longer just a market for Hollywood or K-Pop; it is a fierce competitor. Whether it is a Telugu protagonist ripping a motorcycle in half, a YouTube creator reviewing street food in a Haryanvi accent, or a Netflix drama about a Delhi policeman, the world is beginning to realize that the center of gravity for popular culture is shifting eastward.