A family in Kerala can watch The Kerala Story (a Hindi film with a Kerala backdrop) on Sunday night and follow it up with a Malayalam masterpiece like Jana Gana Mana . The OTT boom has also allowed Bollywood to take risks. Dark thrillers like Andhadhun or Monica O My Darling find a massive audience in Kerala because the state’s viewers prioritize content over star power.
The message to Bollywood was clear: If you want a tightly wound, character-driven script, knock on Kerala’s doors. www kerala mallu masala com
To understand the true depth of this relationship, one must attend the International Film Festival of Kerala (IFFK) in Thiruvananthapuram. Here, alongside Serbian documentaries and Iranian art films, you will find sold-out screenings of cult Bollywood classics. A family in Kerala can watch The Kerala