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If this is for academic or journalistic research (e.g., analyzing digital entertainment trends or content regulation), please clarify so I can offer a more relevant response.

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While the freedom of the digital medium has allowed for creative expression, it also brings challenges. The absence of a governing censorship body for OTT platforms initially led to a "wild west" environment. Recently, the implementation of the IT Rules, 2021, has introduced a self-regulation mechanism and a content adjudication framework, leading to ongoing debates about creative freedom versus cultural sensitivity. If this is for academic or journalistic research (e

While giants like Netflix and Amazon Prime Video focus on global content and big-budget productions, platforms like Ullu have successfully targeted a specific demographic. They cater to audiences seeking content that breaks free from the censorship constraints of traditional cinema. This shift has allowed creators to explore mature themes, complex relationships, and rural fantasies that were previously unexplored on mainstream screens. Recently, the implementation of the IT Rules, 2021,