: Instagram remains the favorite platform for 51.9% of Gen Z due to its focus on "aesthetic" content and features like Reels and Stories. TikTok is a close second, particularly dominant for short-form entertainment and political expression.
: There is a rising "Santai" (chill) lifestyle that embraces a more flexible, relaxed approach to life and time, often poked fun at through "rubber time" ( jam karet ) memes. : Instagram remains the favorite platform for 51
A survey by the Indonesian Ministry of Education and Culture found that 70% of young Indonesians consider themselves to be "modern" and "open-minded," while 60% believe that tradition and cultural heritage are important. This blend of traditional and modern values is reflected in their lifestyle choices, with many young Indonesians combining traditional clothing with modern fashion, and balancing their social media presence with face-to-face interactions. A survey by the Indonesian Ministry of Education
There is a massive shift toward local music. Bands like Hindia, Feast, and Nadin Amizah sell out shows faster than international acts, as youth find more resonance in lyrics written in Indonesian that tackle mental health, social pressure, and identity. 3. Fashion: "Thrifting" and Local Brands Bands like Hindia, Feast, and Nadin Amizah sell
Indonesian youth are foodies at heart, with a love for trying new flavors and cuisines. Street food and traditional markets are popular hangouts, with many young people enjoying affordable and delicious meals. Coffee culture is also on the rise, with many young people frequenting trendy cafes and coffee shops.