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From a niche player to a household name, Ullu has fundamentally altered the Indian digital entertainment equation. It proved that there is a massive, underserved audience looking for content that is daring, affordable, and distinctly Indian in its flavor. While it continues to court controversy, its influence on the "lifestyle and entertainment" choices of millions of Indians is undeniable, marking a distinct chapter in the history of the country's web series boom. ullu page 12 of 13 hiwebxseriescom hot