The TV Splurge Phenomenon: Binge-Watching, Digital Gluttony, and the Economics of Attention in the Streaming Era
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Historically, television operated on scheduled scarcity—one episode per week, seasonal breaks, reruns. This scarcity enabled “watercooler moments” and gradual collective interpretation. Streaming platforms inverted the model: algorithmic recommendation and infinite libraries encourage quantity over duration. TV splurge is the logical endpoint, where the viewer becomes a consumer of narrative volume rather than a dweller in a storyworld . the shared cultural conversation becomes fragmented
However, the TV splurge comes with a unique "hangover." Because the experience is so compressed, the post-series void feels more acute. Furthermore, the communal aspect of TV—the "watercooler talk"—changes. When everyone is at a different point in their splurge, the shared cultural conversation becomes fragmented, replaced by the constant fear of spoilers. Conclusion the post-series void feels more acute.