No discussion of Japanese entertainment is complete without the video game industry. From Nintendo (the family-first innovator of Mario and Zelda) to Sony (the cinematic powerhouse) and Capcom/Sega (the arcade-rooted challengers), Japanese games have a distinct design philosophy.

The most uniquely Japanese entertainment product is the . An idol is not primarily a singer or a dancer; they are a personality who sings and dances. Their primary product is "growth" and "accessibility."