Teen boys have an ultra-sensitive "BS detector." If a sneaker ad claims the shoes will make you popular, they will mock it into oblivion. Verified content simply says: "These shoes grip well. That is all."
Are you a teen boy or a parent of one? Search for "UGO Verified" communities in your favorite niche—from skateboarding to science—and see the difference authenticity makes.
As with any successful verification system, fraudsters have tried to replicate the badge. Parents and teens should watch out for these red flags: