As the sun began to set, they stumbled upon a fashion showcase featuring local designers. Kakak Adik was thrilled to see some of her favorite designers on the catwalk, and Skodeng was impressed by the creativity and talent on display.
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| Theme | Key Findings in Prior Work | |-------|----------------------------| | | Family‑centric channels generate higher viewer loyalty due to parasocial bonds (Abidin, 2020). | | Authenticity vs. Production | High‑budget aesthetics can paradoxically enhance perceived authenticity when paired with “raw” moments (Kumar & Lee, 2022). | | Cultural Scripts in Indonesian Media | Indonesian media often foreground gotong‑royong (communal cooperation) and hierarchical respect (Suhartono, 2021). | | Consumerism in Vlogs | Product placements are most effective when woven into daily routines rather than overt advertisements (Miller, 2023). | As the sun began to set, they stumbled