In the spring of 1991, the Flemish government, in collaboration with the BRT, launched the most ambitious voorlichting campaign in Belgian history:
(A 1991 episode of De Gulden Schoen where a drag queen delivered a voorlichting monologue that was so explicit it triggered a parliamentary hearing). In the spring of 1991, the Flemish government,
To understand voorlichting in 1991, one must understand the platform used to deliver it. In the spring of 1991
1991 was also the peak of AIDS awareness in Western Europe. In Belgium, the number of HIV cases was rising sharply. The government knew that scare tactics alone didn't work. They needed entertainment and media content that could model safe behavior without inducing panic. the Flemish government