Rokeach M. -1973-. The Nature Of Human Values. New York Free Press //free\\ Jun 2026

Rokeach proposed that human values are divided into two distinct, yet interrelated categories: Psychological Scales & Instruments Database Terminal Values

The "deep story" of Rokeach’s work is that our identities are not random collections of preferences, but are structured hierarchies. We do not simply "like" things; we are driven by a finite set of cognitive representations that guide all human behavior. Rokeach proposed that human values are divided into