Like other installments in the Riti Riwaj franchise, the series frames its plot around a "tradition" (Riti). It critiques how certain archaic practices—or the guise of tradition—can be exploited to justify exploitation or commodification of women in patriarchal societies.
The Kumars, shamed and embarrassed, backed down, and Riti returned home to Rohan. The couple decided to focus on their careers, using their talents to build a better future together. Like other installments in the Riti Riwaj franchise,
The series, along with others like it, has sparked a renewed interest in exploring themes that were previously considered taboo or stigmatized. "Riti Riwaj" and similar content often feature complex social issues, including relationships, marriage, and intimacy, which are presented in a realistic and thought-provoking manner. The couple decided to focus on their careers,
The show's narrative is built around the protagonist, who finds himself in a situation where he needs to rent a wife to satisfy societal expectations. As the story unfolds, it delves into the intricacies of relationships, marriage, and the human emotions that come with it. Through its characters, the show raises questions about the institution of marriage, the role of women in Indian society, and the challenges faced by couples in a rapidly changing world. The show's narrative is built around the protagonist,
A mix of drama, romance, and thriller with erotic elements typical of the Ullu Original style.