Home to the longest-running film series in history ( James Bond , co-owned with MGM), Universal has revitalized its brand through two major avenues: (Blumhouse Productions: Five Nights at Freddy’s , The Black Phone ) and animation (Illumination: Despicable Me , The Super Mario Bros. Movie ). Their crown jewel, though, is Fast & Furious —a production that has grossed over $7 billion. Their theme parks (Universal Studios Florida/Japan) directly feed their production slate, making them a leader in "experiential entertainment."
Amazon’s advantage is its parent company’s e-commerce ecosystem; popular productions often launch merchandise, books, and even Alexa integrations simultaneously.