The issue of authenticity is crucial in the luxury goods market. Teenagers, who are often influenced by social media and peer groups, may find themselves torn between the desire for luxury items and the ethical and financial implications of purchasing counterfeit goods. The "pureté" or purity of a brand like Chanel, in terms of its commitment to authenticity and quality, plays a significant role in consumer trust and loyalty.
This paper has explored the appeal and perception of luxury brands like Chanel among 18-year-olds, focusing on factors such as social status, quality, brand heritage, and authenticity. purets chanel santini 18 yr old teen cc sa new