We rarely choose things in absolute terms. We compare everything to its surroundings. Marketers use this "decoy effect" to manipulate our choices, making the product they want to sell look superior by placing it next to a clearly inferior alternative.
Ariely detalla varios experimentos que revelan cómo funcionan nuestros "fallos" lógicos: Predictably Irrational by Dan Ariely (2023) predeciblemente irracional dan ariely pdf best
Predictably Irrational is more than just a collection of trivia about human oddities. It carries profound implications for policy, business, and personal growth. We rarely choose things in absolute terms