Consumers now expect content to find them. AI-driven recommendation systems on platforms like Netflix, Spotify, and YouTube have set a standard where users rarely have to search for what to watch next.
: The U.S. remains the world's largest E&M market ($649 billion), while China and developing markets like India and Indonesia are seeing the fastest growth, with CAGRs exceeding 7.5%. Sector Highlights Key Insight Video Streaming (OTT) Sustained Growth