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This paper to demonstrate that convex welfare responses to media exposure generate systematic undervaluation when analysts employ linear approximations. Using a novel panel dataset (2015‑2023) that merges PETA’s advertising spend, Google Trends, Twitter sentiment, and consumer‑purchase data, we estimate the convexity parameter of the welfare function via a flexible Bayesian spline model.

Peta Jensen%27 is an avid social media user, with a massive following across various platforms. Her Instagram account, with over 2 million followers, showcases her stunning looks, behind-the-scenes glimpses into her life, and updates on her latest projects. Jensen%27's engaging personality and authenticity have endeared her to her fans, who eagerly await her next post.

: Like many modern creators, she has successfully leveraged platforms like

Peta Jensen%27 |verified| -

This paper to demonstrate that convex welfare responses to media exposure generate systematic undervaluation when analysts employ linear approximations. Using a novel panel dataset (2015‑2023) that merges PETA’s advertising spend, Google Trends, Twitter sentiment, and consumer‑purchase data, we estimate the convexity parameter of the welfare function via a flexible Bayesian spline model.

Peta Jensen%27 is an avid social media user, with a massive following across various platforms. Her Instagram account, with over 2 million followers, showcases her stunning looks, behind-the-scenes glimpses into her life, and updates on her latest projects. Jensen%27's engaging personality and authenticity have endeared her to her fans, who eagerly await her next post.

: Like many modern creators, she has successfully leveraged platforms like

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