: Sobolov is active in managing her digital footprint. In August 2024, she publicly warned followers that any TikTok accounts using her name were fake, noting that her actual account does not use her name.
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The POV format has become so popular that it is now saturated. Sobolov faces the challenge of evolving her style before the algorithm deprecates the "POV text overlay" trend. Her response has been to move toward longer-form vlogging (15-minute YouTube videos) where the POV can develop over time rather than 15 seconds. : Sobolov is active in managing her digital footprint
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