: Traditional heritage is being reimagined through immersive media art, such as the CookieRun Art Exhibition in Seoul, which blends historic craftsmanship with digital light and sound interactions. Shifts in Popular Media Consumption

Traditional media relied on FOMO. "Don't miss the season finale or you'll be lost at the watercooler."

Second, . While short-form is for discovery, deep storytelling and podcasts are where the real trust is built this year.