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Moreover, popular media has also influenced the type of entertainment content that is created. The success of franchises like Marvel and Star Wars has led to a spate of sequels, prequels, and spin-offs, as studios seek to capitalize on existing brands. Similarly, the popularity of certain genres, such as superhero movies and true-crime documentaries, has led to a surge in content creation within those areas.
The most successful modern franchises don't stay in their lane. This strategy, known as , involves unfolding a single narrative across multiple delivery channels.
Enjoyed this breakdown? Subscribe to the newsletter for weekly insights on pop culture, streaming, and the future of storytelling.
Instead of a standard Q&A, link content by having a forensic analyst (a crime reporter for a police show) or a finance reporter (for a Wall Street drama) interview the cast. This takes the entertainment out of the "arts" section and drops it into "business" or "politics," vastly expanding reach.
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Moreover, popular media has also influenced the type of entertainment content that is created. The success of franchises like Marvel and Star Wars has led to a spate of sequels, prequels, and spin-offs, as studios seek to capitalize on existing brands. Similarly, the popularity of certain genres, such as superhero movies and true-crime documentaries, has led to a surge in content creation within those areas.
The most successful modern franchises don't stay in their lane. This strategy, known as , involves unfolding a single narrative across multiple delivery channels.
Enjoyed this breakdown? Subscribe to the newsletter for weekly insights on pop culture, streaming, and the future of storytelling.
Instead of a standard Q&A, link content by having a forensic analyst (a crime reporter for a police show) or a finance reporter (for a Wall Street drama) interview the cast. This takes the entertainment out of the "arts" section and drops it into "business" or "politics," vastly expanding reach.
