Memek Ibu Ibu New Jun 2026

: Roughly 70% of mothers now make purchases via affiliate links, trusting peer recommendations over brand advertisements.

: Instagram and TikTok are the primary platforms for both entertainment and shopping. The line between leisure and consumption has blurred as mothers rely on peer recommendations from parenting communities for nearly 80% of their purchasing decisions. The "Mom-preneur" Rise memek ibu ibu new

are highly connected, with over 90% engaging with social media daily. This digital integration is driven by several key trends: Social Commerce : Roughly 70% of mothers now make purchases