The number 7 is not arbitrary. The Universal Max 7 platform is built on :

Max didn't blink. He slammed the final shunt into place. "The old limits don't apply anymore, Leo. If I want to bridge the gap, I need the raw power."

The Universal Max 7 represents the seventh iteration of their flagship "Universal" series, designed to work regardless of your training style—powerlifting, strongman, CrossFit, or bodybuilding.

"Max Hardcore" indicates that the product is built to deliver high performance, possibly under demanding conditions or for users seeking an intense experience.