Whether you are preparing for the UGC-NET, a Bachelor’s entrance exam, or simply want to understand why Indian media behaves the way it does, start with Keval J. Kumar. Just make sure you get the – your career depends on knowing the difference between Rajdeep Sardesai and Arnab Goswami, and between a transistor radio and a podcast.

Tracing the history of the first audiovisual mediums and the shift from analogue to digital broadcasting.

The publisher often provides the first chapter or the table of contents as a free PDF on their official website to help you decide before buying.