Founded by Daniel Filipacchi, Jacques Lanzmann, and Frank Ténot, Lui was designed to bring a sophisticated, "French-style" charm to the men's magazine market. Its golden era spanned from the 1960s to the early 1980s, during which it featured legendary covers of stars like , Jane Birkin , and Mireille Darc . Unlike its American counterparts, Lui aimed to blend high-quality journalism, literature, and art with eroticism, reflecting the liberated spirit of post-war France. Focus & Ownership Notable Contributors 1963–1987 Original run; French charm & sophistication. Aslan (pin-ups), Francis Giacobetti (photography) 1995–1997 Le Nouveau Lui ; attempted return to glamour roots. Eva Herzigová 2001–2010 Shift to episodic, pornographic content. Under Michel Birnbaum 2013–2020 High-end fashion relaunch. Frédéric Beigbeder, Rihanna, Gisele Bündchen 2026–Present Modern revival under Éric Naulleau. Brigitte Bardot (re-emergence) Editorial Evolution and Modern Context
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Recent editions of Lui have been available through digital newsstands like Zinio or Cafeyn . Founded by Daniel Filipacchi, Jacques Lanzmann, and Frank