October 1, 2013 (re-release)
Before his Coachella return, Bieber signaled his comeback with a performance at the 68th Grammy Awards on February 1, 2026, held at the Crypto.com Arena in Los Angeles. This served as a soft launch for his renewed public presence.
He had to start again because the old version of Justin—the one who broke records with Purpose —was exhausted and self-destructive. The "Start Again" movement became about
Key collaborations on Swag highlighted Bieber's evolving taste, featuring a diverse lineup of artists including: and and Cash Cobain , Eddie Benjamin , and Marvin Winans