How Brands Grow Part 2 Epub [DIRECT]

The book's central thesis is that sustainable growth is achieved not through niche targeting or deep loyalty, but by maximizing a brand's .

Contrary to common belief, buyer behaviour in countries like China, India, and Brazil follows the same patterns as in the West. The key difference is higher volatility (more switching) due to rapid category growth and lower initial loyalty—but the laws still apply. how brands grow part 2 epub