We check our phones 96 times a day. We scroll Instagram without thinking. We open Slack, Gmail, or TikTok the moment we feel a pang of boredom. We are hooked .
The book outlines how successful products create unprompted user engagement through a cycle called the Hook Model Paul Minors Hooked: How to Build Habit-Forming Products - Gitter hooked how to build habitforming products free pdf fix
Builds a product they use, but it doesn't necessarily improve lives (art/games). We check our phones 96 times a day