There is a strong preference for unproduced, "raw" content. For those building careers online, showing real challenges and "behind-the-scenes" processes is more effective at building trust than overly curated posts. Social Media as a Search Engine:
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now use social media to screen candidates, a massive jump from just 10% in 2006. High Rejection Risk : More than 50% of employers There is a strong preference for unproduced, "raw" content
