| Metric | Tool | Benchmark (Year‑1) | Action Triggers | |--------|------|--------------------|-----------------| | (likes + comments ÷ followers) | Instagram Insights, TikTok Analytics | 6‑8 % (IG), 10‑12 % (TikTok) | If <5 % for 3 consecutive posts → test new hook or format. | | Follower Growth Rate | SocialBlade, native analytics | +2 % month‑over‑month | Plateau >2 months → run a giveaway or paid boost. | | Click‑Through Rate (CTR) on Bio Links | Bitly UTM, Google Analytics | 3‑4 % | Low CTR → tighten CTA, add “Link in Bio = Free Guide”. | | Lead Magnet Conversion | ConvertKit, Mailchimp | 20 % of link clicks → email opt‑in | <15 % → redesign lead‑magnet, add stronger value proposition. | | Revenue per Follower | Spreadsheet (Revenue ÷ Followers) | $0.05/follower by year‑end | Track each income stream; double‑down on highest ROI. | | Content Production Time | Toggl
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