Includes various legislations passed by the government and administrative orders. Indian Institute of Materials Management 3. Strategic Importance First Mover Advantage:
BUSINESS ENVIRONMENT - Indian Institute of Materials Management business environment tr jain pdf 11
: Since "Business Environment" is a core chapter in Business Studies, these notes often reference Jain's simplified approach to explaining external influences like economic, social, and technological dimensions. Key Concepts Covered in These Materials: Micro Environment Includes various legislations passed by the government and
| Feature | Micro Environment | Macro Environment | | :--- | :--- | :--- | | | Forces close to the company that affect its ability to serve customers. | Larger societal forces that affect the micro-environment. | | Factors | Suppliers, Customers, Competitors, Marketing Intermediaries. | Economic, Political, Legal, Social, Technological. | | Control | Company can exert some influence. | Company has little to no control. | Key Concepts Covered in These Materials: Micro Environment
Uses simple and lucid language, making it accessible for beginners.