LGS Lighting Profile Archive
Knows your product and wants it. The headline only needs to state the product name and a deal (e.g., price). Product Aware:
Where can I buy an affordable copy of "Breakthrough Advertising"? breakthrough+advertising+by+eugene+schwartz+pdf
Schwartz outlines how to approach prospects based on what they already know: Most Aware: Ready to buy; just needs the "deal." Product-Aware: Knows your product but isn't sold yet. Knows your product and wants it
Schwartz argues that you cannot sell a product unless there is a "mass desire" for the result . breakthrough+advertising+by+eugene+schwartz+pdf
