Ben Settle Email Players 1 15 New (iPad)

Much like the TV show about "nothing," Settle teaches how to write about mundane daily events to build a persona that people feel connected to.

In Settle’s lexicon, "players" are not gamers. They are direct response players —entrepreneurs, copywriters, and hustlers who play the "real money game" of email marketing. A "Player" is someone who owns a list, knows how to sell via text, and doesn't blame the algorithm when sales drop. If you are reading this, you are likely a Player. ben settle email players 1 15 new

But if a telemarketer calls you every day, you want to block the number. Much like the TV show about "nothing," Settle

Settle touches on the concept that people want what they can't have. If your emails project that you are desperate for money, the prospect feels leverage over you. If your emails project that you have a waiting list or that you are willing to "fire" customers, the prospect feels a fear of missing out (FOMO). This issue teaches how to weave that indifference into your tone without being rude. A "Player" is someone who owns a list,