| Pitfall | Why It Happens | Mitigation | |---------|----------------|------------| | | Over‑sexualising the “invitation” can clash with modest values. | Keep copy light‑hearted, respectful, and emphasize friendship/coffee. | | Hashtag Fatigue | Over‑use can dilute the trend. | Rotate between #AwekTudungAjakRomen, #AjakRomen, and brand‑specific tags. | | Influencer Mismatch | Partnering with a creator whose image doesn’t align with modest‑fashion can backfire. | Vet influencer’s past content for alignment with modest‑fashion and authenticity. | | Short‑Lived Virality | Trends fade quickly; brands may miss the window. | Launch within 2‑3 weeks of the spike and sustain with evergreen content (e.g., style guides). |