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Paying platforms like Meta or Google to show your offer to strangers. 🧲 The Strategy: Lead Magnets & The Rule of 100

The fluorescent lights of the coworking space hummed with a monotony that matched the feeling in Elias’s gut. It was 2:00 AM on a Tuesday. Outside, the rain slicked the streets of Chicago, but inside, Elias was staring at a bank account balance that read $412.50.